World School Milk Day
World School Milk Day took place on 28th September. To mark the day, we produced a league table ranking the 10 worst areas in England for childhood obesity and dental decay at age 5. The worst areas identified were Nottingham, Tower Hamlets and Middlesbrough. We sent a press release on this to national press, trade press, and local news in the areas mentioned in the table, and it was featured on the Alliance website alongside a story featuring current cabinet ministers on past WSMD visits to schools. We’re also following up with meeting requests to MPs in the 10 areas mentioned.
As well as this we produced a toolkit for schools who wanted to invite their local MP to come and visit – whether on WSMD or another occasion.

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